Going Wild for Life

Wild for Life

A new campaign is encouraging everyone to get serious about wildlife crime. Launched this World Environment Day, the Wild for Life campaign features an exhibition at the National Stadium BTS Skywalk and billboard messages around the country and abroad.

Khao Yai based Dr. Pattarapol “Lotter” Maneeorn, wildlife veterinarian for Thailand’s Department of National Parks, Wildlife and Plant Conservation is a key ambassador for the campaign, speaking at the launch about the importance of protecting wildlife and habitat. Lotter’s kindred animal is the tiger, a critically endangered species that has all but vanished from Khao Yai.

Poaching and trafficking crimes rob protected ecosystems of important species, such as tigers, hornbills and elephants. Demand from consumers in Thailand and abroad drives this black market trade in endangered wildlife. Broad community awareness, increased stigma for wildlife products, and support for conservation efforts can help save species threatened with extinction.

The Wild for Life campaign in Thailand is supported by UNEP, FREELAND, USAID and the Bangkok Mass Transit System Public Company Limited.

What are you waiting for? Discover your kindred animal and help share the message via social media.

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